Hi!

14 years ago, I stepped into the world of advertising, with a lot of excitement and little to no idea about it. I remember being thrilled after every brief because I already had a ton of winning ideas. But, it took me a while to get used to how ordinary most of them were. And some more time to realize that about the rest of them too.

Having spent some time in a few agencies, I was lucky to work with some great people from contrasting schools of thought. It made me approach work with empathy and maturity. I believe that’s important in a collaborative environment.

As for my style, I'm a sucker for humour, all things funny. And I enjoy looking at the funny side of things. Same goes with work. If you're not laughing with it, you're definitely laughing at it. Just kidding, it's kickass. Usually. 

Now, after more than a decade, I’m just as excited at the prospect of work and raring to go.

JOBS

Creative Director, Ethnicity Matters, Toronto

2024 Apr - Present

Associate Creative Director, Ethnicity Matters, Toronto

2023 Mar - 2024 Mar

Associate Creative Director, Operatic Agency, Hamilton

2022 Jun - 2023 Jan

Freelance Copywriter, Anderson DDB, Toronto

2021 Nov - 2022 Apr

Freelance Copywriter, Barrett and Welsh, Toronto

2019 Sep - 2020 Jan

Freelance Copywriter, Rethink, Toronto

2019 Feb - May

Creative, Mullen Lowe Lintas, Bangalore

2017 Mar - 2018 Apr

Copy Supervisor, Grey, Bangalore

2013 Dec - 2016 Oct

Creative Associate, People, Bangalore

2012 June - 2013 Sep

Copywriter, Rediffusion Y&R, Bangalore

Apr 2011 - Apr 2012

Copy Trainee, TBWA, Bangalore

2010 Feb - 2011 Mar