GO Transit - Eid

Pushing the envelope doesn’t always mean a big idea. Sometimes, it’s just about making the most of the opportunity in front of you.

When GO Transit wanted to wish its Muslim riders for Eid, they probably expected a simple 'Eid Mubarak' with a stock photo of a happy Muslim family. There's nothing wrong with that.

But we could do more. So we created a fully hand-drawn animation. The result?

Over 2k likes and shares. All on a budget of just $10,000, including both media and production.